Highest ads ever filmed: We’re on top of the world by Emirates Airline

The Emirates ad that features a ‘cabin crew member’ in full uniform standing on the highest point of the Burj Khalifa was filmed without any green screen or special effects, the airline has confirmed.

With this ad, the featured stuntwoman – Nicole Smith-Ludvik, a professional skydiving instructor – has joined only a handful of individuals who have stood at the 828-metre pinnacle of the world’s tallest building.

At 828 metres above ground, this marks one of the highest ads ever filmed.

The 30-second clip opens with a close-up of Nicole holding up message boards in a nod to the famous scene in the 2003 hit ‘Love Actually’. The camera zooms out to show that she is actually standing at the very top of the Burj Khalifa.

Watch the ad:

Behind the scene